Macabre but Marvellous!
07 Oct 2018
Halloween has become the most celebrated occasion in the UK, after Christmas. With an estimated £320 million being spent in 2017, the market for growth is clearly evident.
Always ready to tackle the unusual we worked in partnership with one customer to create a light- hearted Halloween themed gift pack solution for online sales of popular merchandise.
“Our customer had a brief outline of what they had in mind but approached us to execute this for them” said Greg Troup Managing Director Boxes and Packaging (Leicester). “We were delighted to bring the customers vision to life increasing retail sales and proving so popular that they kept it as a gift option long after the spooky season had passed!”
The coffin shaped box, made entirely from corrugated cardboard, also supported the customers desire to continue despatching goods in fully recyclable packaging, something which has become even more evident recently as a wide variety of businesses are striving to achieve this in their CSR policies.
“The fact that our packaging solutions are fully recyclable and can be so creative demonstrates why Boxes and Packaging continues to push the boundaries of design and innovation in so many ways in a market where sustainability and creativity are so important,” said Greg. “Demonstrating our support to the e-commerce market, the unique and quirky design reinforces brand identity and its simple design allows us to easily convert it to other sizes ahead of next Halloween.”