Delivering winning ecommerce packaging

The ecommerce packaging sector in the UK is a significant and rapidly growing market, driven by the increasing popularity of online shopping and delivery of products through the courier and parcel network.

The teams at our sites across the UK have been, and continue to be, pivotal to design innovation in this sector, creating solutions for businesses and brands that add tangible value to their packaging and business operations.

Awards have been won for their designs and customers are happy that we translate their briefs to perfection, often exceeding their expectations.

But what is ecommerce packaging and how do we deliver winning solutions for you?

Understanding ecommerce packaging

Ecommerce packaging refers to the materials and methods used to securely pack and ship products purchased online. It plays a crucial role in ensuring that goods reach customers in perfect condition, while also providing an opportunity for branding and enhancing the overall customer experience.

It is a vital aspect of the online shopping experience, impacting product safety, brand perception, and customer satisfaction. As the sector continues to grow the focus on sustainable and innovative packaging solutions will remain paramount.

Businesses that prioritise, source and invest in effective ecommerce packaging can expect to see improved customer loyalty and a positive impact on their overall brand image in turn driving new and repeat business.

How ecommerce packaging supports businesses

Ecommerce packaging supports businesses in several ways and can vary in terms of importance depending on the nature of the business and the product being shipped.

• Customer Experience – Innovative packaging can improve the unboxing experience, making customers feel valued and increasing the likelihood of repeat purchases.
• Product Protection – Effective packaging prevents damage to product during transit, ensuring that items arrive in pristine condition.
• Brand Recognition and Enhancement – Packaging serves as an extension of a brand. Eye-catching and well-designed packaging can enhance brand recognition and leave a lasting impression on customers.

• Sustainability – There continues to be an ever-increasing demand for sustainable packaging solutions. Companies are increasingly adopting eco-friendly materials and practices and corrugated is perfectly suited to this both from a business and consumer perspective.

This is why it so important to get it right. Done badly, or by not meeting expectations in just one of these areas can have a negative impact which can be hard to eradicate.

Delivering winning solutions

We understand how critical your ecommerce packaging is to your business, and we work with you to deliver a winning solution.

This includes understanding the requirements of good ecommerce packaging which can include:

• Simple, yet innovative design – this makes the pack easy to pack, easy to open for the end user but can also incorporate additional design elements such as tamper evident seals to ensure product security
• Everything corrugated – No other materials are used to ensure the pack is entirely recyclable
• Added extras – Incorporating additional benefits such as QR codes to provide additional information and enhance functionality.
• Compliance and Safety Standards – We design solutions to help you comply with any industry regulations and safety standards. This is particularly important for businesses that deal with perishable goods, electronics, and other sensitive items that require special handling.

By addressing these key areas and objectives, packaging manufacturers help ecommerce businesses to not only meet the expectations of their customers but also to operate more efficiently and sustainably.

The collaboration between ecommerce companies and packaging manufacturers is vital for the ongoing growth and development of the online retail sector and we are proud of the role we play in supporting ecommerce businesses source sustainable, fit for purpose packaging that truly impresses.

Let us create a winning solution for you.

Just get in touch with your local team and let’s talk – https://www.boxesandpackaging.co.uk/getintouch.html