Why consumers love corrugated
14 Feb 2025
As it’s Valentine’s Day we thought we’d explore why consumers love corrugated and what businesses can do to help them.
Whether you’re new to corrugated or simply trying to make your packaging supply chain more sustainable we take a look at how business and consumers can benefit from choosing corrugated as a preferred packaging material.
Choosing corrugated to support consumer requirements
Businesses choose corrugated packaging to support consumer requirements for several reasons.
• Corrugated is known for its remarkable strength and durability, which ensures that products are well-protected during transportation and storage. This reliability directly translates to reduced product damage and fewer returns, enhancing customer satisfaction.
• It is highly versatile, and bespoke packaging allows solutions to be created to fit various products, shapes, and sizes. This adaptability meets diverse consumer needs, from small delicate items to large and heavy goods, providing a tailored packaging solution to maximise efficiency and convenience.
• It’s one of the most sustainable packaging materials available. The raw material we purchase is manufactured from FSC certified supply chains and is manufactured from at least 80% recycled material (depending upon board grade requirements).
• It is fully recyclable which aligns with the growing consumer demand for environmentally friendly options. Businesses that prioritise sustainability resonate with eco-conscious consumers, fostering brand loyalty and a positive corporate image.
• It can be entirely bespoke. Design, print and more can be tailored to a businesses exact requirements. Combined with our previous points the overall customer experience can be elevated if businesses make wise packaging choices, elevating their brand and product range in competitive markets.
What it means to consumers
In a similar way to businesses, consumers appreciate corrugated packaging for a number of reasons.
• Its strength and durability ensure that their purchases arrive in pristine condition, reducing the likelihood of damages and the need for returns. This reliability provides peace of mind and enhances the overall shopping experience, often driving brand loyalty and repeat purchases. Similarly, overpackaging can have the opposite effect to the detriment of the brand or business.
• It’s versatile and adaptable so it can accommodate a wide range of products, from small, fragile items to larger, heavyweight products. This adaptability ensures consumers receive their orders well-protected and in appropriate packaging, further adding to their convenience and satisfaction.
• It’s easily recycled and most often through kerbside recycling facilities making it easy to dispose and helping consumers make a positive contribution to the onward production and supply chain of the corrugated industry. Furthermore, this helps manage their own environmental footprint supporting sustainability values and goals and can drive brand loyalty towards brands which choose sustainable and easily recycled packaging.
• It can offer a superb unboxing experience which consumers love and are often very happy to share on personal social channels or make in person recommendations.
Overall, the combination of protection, adaptability, sustainability, and aesthetic appeal makes corrugated packaging a preferred choice for consumers.
Balancing the needs of businesses and consumers
Corrugated packaging manufacturers play a crucial role in bridging the gap between the sustainability needs of businesses and consumers.
By appreciating the needs, priorities and wishes of both, and the positive and negative impacts the right or wrong packaging can have on business reputation and brand loyalty our teams work with customers to align those goals and objectives in the modern world.
Our knowledge of board grades, print options and capabilities combined with a detailed understanding of how packaging integrates with businesses daily operations, supply chains and sustainability goals positions us as a competent and capable packaging supplier to a huge range of industry and business types.
By developing and supplying sustainable corrugated packaging solutions in partnership, businesses and consumers alike can advance their sustainability agendas, fostering a more environmentally responsible market and continuing the love of corrugated for everyone!
Whether you’re new to corrugated or simply trying to make your packaging supply chain more sustainable we take a look at how business and consumers can benefit from choosing corrugated as a preferred packaging material.
Choosing corrugated to support consumer requirements
Businesses choose corrugated packaging to support consumer requirements for several reasons.
• Corrugated is known for its remarkable strength and durability, which ensures that products are well-protected during transportation and storage. This reliability directly translates to reduced product damage and fewer returns, enhancing customer satisfaction.
• It is highly versatile, and bespoke packaging allows solutions to be created to fit various products, shapes, and sizes. This adaptability meets diverse consumer needs, from small delicate items to large and heavy goods, providing a tailored packaging solution to maximise efficiency and convenience.
• It’s one of the most sustainable packaging materials available. The raw material we purchase is manufactured from FSC certified supply chains and is manufactured from at least 80% recycled material (depending upon board grade requirements).
• It is fully recyclable which aligns with the growing consumer demand for environmentally friendly options. Businesses that prioritise sustainability resonate with eco-conscious consumers, fostering brand loyalty and a positive corporate image.
• It can be entirely bespoke. Design, print and more can be tailored to a businesses exact requirements. Combined with our previous points the overall customer experience can be elevated if businesses make wise packaging choices, elevating their brand and product range in competitive markets.
What it means to consumers
In a similar way to businesses, consumers appreciate corrugated packaging for a number of reasons.
• Its strength and durability ensure that their purchases arrive in pristine condition, reducing the likelihood of damages and the need for returns. This reliability provides peace of mind and enhances the overall shopping experience, often driving brand loyalty and repeat purchases. Similarly, overpackaging can have the opposite effect to the detriment of the brand or business.
• It’s versatile and adaptable so it can accommodate a wide range of products, from small, fragile items to larger, heavyweight products. This adaptability ensures consumers receive their orders well-protected and in appropriate packaging, further adding to their convenience and satisfaction.
• It’s easily recycled and most often through kerbside recycling facilities making it easy to dispose and helping consumers make a positive contribution to the onward production and supply chain of the corrugated industry. Furthermore, this helps manage their own environmental footprint supporting sustainability values and goals and can drive brand loyalty towards brands which choose sustainable and easily recycled packaging.
• It can offer a superb unboxing experience which consumers love and are often very happy to share on personal social channels or make in person recommendations.
Overall, the combination of protection, adaptability, sustainability, and aesthetic appeal makes corrugated packaging a preferred choice for consumers.
Balancing the needs of businesses and consumers
Corrugated packaging manufacturers play a crucial role in bridging the gap between the sustainability needs of businesses and consumers.
By appreciating the needs, priorities and wishes of both, and the positive and negative impacts the right or wrong packaging can have on business reputation and brand loyalty our teams work with customers to align those goals and objectives in the modern world.
Our knowledge of board grades, print options and capabilities combined with a detailed understanding of how packaging integrates with businesses daily operations, supply chains and sustainability goals positions us as a competent and capable packaging supplier to a huge range of industry and business types.
By developing and supplying sustainable corrugated packaging solutions in partnership, businesses and consumers alike can advance their sustainability agendas, fostering a more environmentally responsible market and continuing the love of corrugated for everyone!
