The positive impact of branded packaging

Branded packaging can have a hugely positive impact on a business, provided it is done correctly.

We look at why it delivers such good rewards and how we guide all brands from micro businesses to global blue chips to reap the benefits.

Why should packaging be branded?

Most brands want to take every opportunity to communicate their brand to customers, or potential customers and one way to do this is by incorporating the brand identity and key messages into all forms of packaging.

This can be featured on everything from transit packaging to ship goods through the supply chain to high quality gift or point of sale solutions.

We work with customers to ensure brand positioning is maximised. This can include any or all from logos, strap lines, artwork, product information, instructions and more.

Branded packaging can also support new businesses to establish their brand in a busy marketplace, and help new products launch effectively.

What rewards can brands expect to achieve?

Businesses which invest in packaging to represent their brand can enjoy certain benefits over those which choose plain packaging.

Integrated into a sales and marketing strategy, branded bespoke packaging can:

* Help brands stand out from competitors

* Increase the appeal of a product in all its retail channels

* Develop and reinforce the identity of the brand

Whether it’s product packaging, outer transit or supply chain packaging or retail or shelf ready display packaging, a packaging range developed by experts, such as the team at Boxes and Packaging, can add considerable value to brands and their reputation.

How we support brands to achieve packaging success

We work with customers to develop anything from a one product solution to an entire range of corrugated packaging.

We do this through a detailed consultation process to understand exact specifications of the product, how it may be packed on a production line, the values of the brand, how the product will be transported through the supply chain and dispatched to customers, and what the expectations are of the business and the end user customers.

With decades of experience in designing, developing and manufacturing corrugated packaging solutions, our award-winning designs are an intrinsic part of a brands success.

Innovative design is complemented by a range of print options ranging from simple one colour to complex six colour HQPP or digital creating the most amazing and eye-catching print finishes.

Our packaging helps to protect product, promote the brand and encourage loyalty to that brand. In addition, creating an unboxing experience, often for luxury retail brands creates a talking point and experience that is often shared on social media and digital platforms further encouraging repeat business and attracting new customers.

To discuss how our teams can bring added value to your branded packaging simply get in touch with one of our teams https://www.boxesandpackaging.co.uk/getintouch.html