How corrugated supports online fashion

The UK online fashion market was worth £31.4bn in 2022, with 44% of overall spending on clothing and footwear coming from the online fashion market.

For this value of merchandise to successfully navigate the supply chain, products must be effectively and efficiently packed to enable distribution centres to pick and pack with ease, and so consumers can benefit from straightforward, sustainable packaging.

In recent months, a growing number of high-profile retailers have switched up their ecommerce packaging. Zara, to name just one, now uses paper packaging. Many boxed products merely have a label attached to the side, rather than a secondary outer box. This requires a more robust box to ensure product damage is minimised and customers don’t have the annoyance of returns delaying the process and negatively impacting on the brand or the retailer.

Therefore, as a growing number of consumers shun brands that resolutely use single use or hard to recycle plastic, or dispatch products ineffectively thereby wasting the amount of packaging required, there is little wonder that corrugated is becoming even more popular in the online fashion market.

Long chosen as a preferred method for other sector packaging it’s one that’s been underutilised in the online fashion sector. However, retailers could benefit hugely by choosing a bespoke corrugated packaging solution.

“Because our products are specifically designed for each customer, fashion retailers can ensure they have a tailored range of packaging to suit all products sizes,” said Stephen Ward, Supply Chain Designer, Boxes and Packaging. “With such a wide range of options available, the flexibility that corrugated offers to the online fashion sector is far-reaching, and when business consult with our expert, award winning design teams the possibilities are exciting.”

The benefits from choosing corrugated for the online fashion sector include:

*Products are easy to store taking up minimal space and can be assembled when required
*Expertly designed solutions ensure they are easy to pack
*All corrugated packs and boxes provide excellent branding opportunities through a range of print options
*Branding, easy to open packs and the opportunity for internal print, enhances the customer unboxing experience
*Adds value to the sustainability of the brand reassuring customers
*Easy to recycle for customers through kerbside recycling
*Easy to repack and reseal should the product need to be returned
*Minimises returns through product damage

Whether you’re a bespoke, small despatch hand made brand, or a larger retailer, we have an experienced team that can partner with you to ensure a seamless integration of corrugated packaging into your supply chain.