Making postal packaging work
25 Aug 2023
The ecommerce sector in the UK is expected to reach £260bn by 2025 and everything that is purchased is delivered to the customer through the postal and courier network.
This means that every single item whether it’s a washing machine or a pair of earrings needs some sort of ecommerce or postal packaging.
This packaging needs to:
• Protect the product
• Promote the brand, if necessary
• Be a positive consumer experience upon receipt
• Be easy to open
• Be easy to dispose of and recycle
• Be material efficient
In addition, to the practicalities of commerce and postal packaging, consumers and businesses are also demanding packaging solutions that are sustainable – this is why corrugated is becoming more and more visible in ecommerce and postal packaging solutions.
We support this by designing packaging that:
• Doesn’t ship fresh air
• Is easy to open through things like perforations and ripper tapes
• Is easy to secure with glue strips or locking tabs depending upon packaging design
• Has a positive customer unboxing experience utilising interior print if required
• Has eye-catching print to reflect the brand as necessary
• Uses material efficiently
“We support a huge range of customers with effective and eye-catching ecommerce solutions to help their products successfully make the journey from despatch to receipt” said Stacey Austin, Regional Managing Director. “In addition, we’re pleased to be working with a range of businesses who are seeking ways of changing their ecommerce packaging from non-recyclable materials whether that is outer packaging or fittings and dividers that secure products during transit.”
To discuss how our teams can support your ecommerce and postal packaging requirements just get in touch with your local Boxes and Packaging site.
