Festive packaging planning
08 Sep 2021
With just fifteen Sundays until Christmas it’s inevitable that thoughts will be turning towards the festive season.
Typically, Q4 is always a busy one in the corrugated packaging world but, if the last twelve months are anything to go by its set to break all previous records in terms of supply and demand. This is why it will pay dividends if you plan your festive packaging way ahead of when its actually required.
Many of our customers have been working with us for several months now on this seasons requirements drawing on our expert knowledge to create new designs, maximise material efficiencies and plan their requirements into our schedules. However, there is still time to ensure your festive packaging is indicative of your brand and supports your customers expectations.
Whether you’re looking at new designs for gift packs, re-designing existing packs to encompass new product, or upscaling production plans based on predicted sales, we get involved and make a difference to our customers.
All wrapped up
We excel at creating festive themed decorative packs and we have done this for everything from beer and biscuits, to bikes and baking kits. Whether it’s a shelf ready solution you’re looking for, or a luxury unboxing experience for a high price point product, we can create designs that look great, protect the product and engage with the customer either in a retail environment, or through ecommerce channels.
Ecommerce plays a huge part in all retail sales now and during the festive season demand typically peaks. If you are solely an ecommerce retailer, or you use channels in addition to a high street presence, why not think about creating festive themed packaging to raise your brand awareness, encourage positive customer discussion on social media channels and position yourself ahead of your competitors.
If you’ve got lots of product to pack, either to despatch through the supply chain or to send direct to consumers, you’ll need a box or pack that gives you the quickest way of doing it whilst still protecting your products. We can create packaging solutions that have integral fittings and dividers, make boxes that are easy to assemble and seal securely, and that can be easily opened in a retail environment, perhaps popped straight onto shop floors, counter tops and shelves to drive sales and brand awareness over this busy period. Because there are so many options its always wise to arrange to talk – then, you can tell us what you need, what you’d like, and we can tell you how best we can achieve it.
Perhaps one of the biggest considerations about your festive packaging needs to be whether you are making sustainable choices or not and how this will impact on your customers and consumers. Consumers have ever-increasing commitment to being more sustainable and non-sustainable packaging choices may impact on their choice to use your brand again. Similarly, many retail businesses now have strict sustainability policies right down to how they accept product from manufacturers. If you currently pack using single use materials that can’t be recycled, why not talk to us about a new sustainable solution that can be fully recycled wherever its final point of use is; be that during the supply chain or with the consumer.
To make sure your festive trading period is successful and sustainable, why not get in touch soon and we can discuss all your packaging requirements with you and provide some great solutions that tick all the boxes, including those festive gift ones!
To contact your nearest Boxes and Packaging site please find the details here https://www.boxesandpackaging.co.uk/getintouch.html