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5 reasons why packaging design is important

12 Mar 2021

Packaging design is not just about creating a packaging solution for your product or promotion.

It’s about so many more subliminal messages and here are five that show why packaging design is more important than you may have thought.

Protection

One of the primary reasons that customers choose bespoke packaging solutions is to protect products through the supply chain. Many find that designs that are created specifically for their range of products reduce damage, reduce returns, enhance customer satisfaction and is one of the most cost-efficient investments they make.

Brand Aware

You’ve worked hard on creating your brand so why not let your packaging protect it. Brand reputation can be easily affected by products that arrive or are purchased in a damaged condition and eliminating this issue from a supply chain is extremely important. Furthermore, bespoke designed and printed packaging is a great way of identifying your brand and promoting to a wider audience. It’s about a great customer experience, an eye-catching Shelf Ready Packaging (SRP) or Point of sale display; it’s about setting you apart from your competitors in whatever situation your products appear.

Stellar sales

A great product and great packaging experience all add up to a stellar sales rate as retailers are happy to put them on their shelves and customers are happy to buy and recommend. The rise of the influencer has also had an impact, and the content that they post online means your products have to look good from the minute they arrive through the entire opening experience. Which leads us nicely on to the next thing to consider!

Unboxing dynamite

Amazingly, the amount of time people have spent watching unboxing videos equates to more than 20 million views of the festive film ‘Love Actually’ proving that it’s not something to be underestimated. Particularly suited to the luxury packaging sector, the unboxing experience is not only a consumer pleasure but a social media poster or influencers dream! This is why you need to pay particular attention to all elements of your packaging as more and more people micro-share elements of their lives that may just impact on your business, your brand or your product.

Communication

Whilst some packaging is all about the sell, some has to be about the communication of vital information too and this can be easily achieved with innovative design.

Useful in warehouse situations, transit packaging that has important information on the pack can assist in stock control, despatch and eliminate the risk of additional paperwork being lost or misplaced. It can also have barcodes, QR codes, model numbers and any other industry and product information to help it pass through all elements of the supply chain with ease right until it reaches the end user either in a retail, industrial or consumer scenario.

So, if you thought packaging was just a box, perhaps it’s time to re-evaluate your designs and supply and take your packaging solutions into the 21st century.




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