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Science and Packaging

09 Mar 2020

Science and packaging are not two things that you necessarily associate straight away, but the influence it has is quite significant.

As British Science Week takes place from 6th – 15th March, we take a very brief look at how science influences our industry, the positive impact it has on its progression and development, and how future generations will deliver the packaging of the future.

Science and other STEM subjects, (technology, engineering and maths) are all pivotal to our industry. When you consider how far the industry has come in the last few decades, the influence of science is evident. Machines are faster and have robotic elements. They can be set digitally rather than manually and computers are now an intrinsic part of business operations.

And then there is the print. In some areas of the wider packaging industry the print concepts and finishes that can be achieved on high end packaging is simply amazing.

It is science that has driven these changes and it plays a significant part in British manufacturing generally, not just in the packaging industry.

Science has driven forward our industry not just in the application of practical science terms; there are many subliminal concepts that have also had significant impacts due to research in the mind science sector.

It has been found that colour, shape, material and even font and typography all have the power to influence consumer buying decisions and attract a larger market share.

The secret to success and the science of packaging is to ensure simplicity, practicality and functionality are effectively combined to market and protect the product and that the needs of the consumer, the product and the supply chain are met.
The packaging industry has achieved much thanks to the influence of science and, as the high expectations of consumers, particularly in the luxury and premium goods market continues to develop and new ways are being found to utilise corrugated rather than non-sustainable packaging materials science will continue to influence how we design, develop and manufacture our packaging. It will be interesting to see how the industry develops over the next decade or so.

In the sixties who would have thought that products would be supplied in boxes ready for displaying straight onto supermarket shelves? That milk could be in paper based cartons, rather than glass bottles, and that you would be able to put food into a microwave in packaging that was suitable?

Things we now take for granted are changes that have been quite simply phenomenal and science has been the driving force behind it all. From the technology that allows such developments, to the way in which they are then marketed to the wider audience, it’s all been about the science behind the box.




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