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Swipe right to recycle

12 Feb 2020

Valentine’s Day is just around the corner and though cardboard and romance hardly goes hand in hand, we have found that recycling and sustainability behaviours are often perceived as positive traits by potential partners.

Research from Beyond the Box shows a third of people (31%) believe those who recycle are more intelligent, while 32% of female respondents admit they perceive people who recycle to be kinder.

On the other hand, a number of us say unsustainable habits could be a romantic deal-breaker. One in five (21%) of people say they would not consider dating a non-recycler.

Cognitive Behavioural Psychotherapist, Dr Becky Spelman, says: “Most of us, when we are looking for a partner, hope to find someone who shows behavioural traits that we consider positive. Life is short, so it doesn’t make sense to invest a lot of time and emotional energy in someone whose behaviours are negative. Recycling is a good behavioural ‘weathervane’. When someone makes the effort to do the right thing and go out of their way to be sustainable – by refusing the plastic straw when they go out for a drink or recycling their cardboard online order boxes – they are displaying the positive behavioural traits that indicate that they may well be a good bet for a long-term relationship.”

So, whether you are single or in a relationship this Valentine’s Day, remember to recycle those cardboard boxes, for the good of the environment and your future relationships.




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