Colour and your brand
20 Jan 2020
Today is Blue Monday, apparently, the day of the year when we are most likely to feel a little bit down in the dumps. But it gave way to us thinking about Classic Blue, the Pantone 2020 Colour of the Year and what effect colour has on brands and brand recognition.
Colour has a far bigger impact on consumers than we perhaps think. If we listed iconic brands such as Cadbury, Starbucks, Easy Jet and Ikea; a certain colour springs to mind immediately. And that is the power of colour in branding when it’s done right.
We would guess that you’ve worked hard to get your brand right; the right colours, the right font and that this is consistent across all visible elements of your business. You’ll be pleased to know then that we can ensure this continues throughout your packaging solutions. Whether it’s display boxes, point of sale stands or transit boxes we can ensure your brand is perfectly reproduced and represented.
Pantone, the people behind the iconic Colour of the Year, is a US company that is known for its Pantone Matching System (PMS) and it is this system of colour recognition and reproduction that we work from. This allows us to replicate exact shades of the colours that have been chosen as part of your marketing concept to ensure your packaging reinforces the brand wherever possible.
But what do those colours in your brand mean? What subliminal messages are they communicating? This infographic is a great analysis of colour within branding and it’s really interesting to see what emotions different colours can have on brands.
The visual perception of humans means that we’re designed to respond to colour so it really is imperative that you choose colours that represent a wider message than simply a colour that you like.
Classic Blue, the Pantone Colour of the Year 2020, would create a sense of trust and convey professionalism and strength. However, known to supress appetite it’s probably not the best colour for a food brand.
So, to help you protect your brand across all your corrugated packaging solutions, you can be assured that the teams at Boxes and Packaging across the UK understand the impact of colour on brand and consumer perception.
And remember – ‘Colour is a power which directly influences the soul’ Wassily Kandinsky